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Show how the ever-changing field of Social Psychology is useful in students’ everyday lives. The integration of application into the main body chapters helps students see the connection between theory and real world experiences. This classic text retains the hallmark of its own past success: up-to-date coverage of the quickly evolving subject matter written in a lively manner that has been embraced by hundreds of thousands of students around the world. This book continues to balance its coverage of fundamentals with current research. Teaching & Learning Experience Personalize Learning – The new MyPsychLab delivers proven results in helping students succeed, provides engaging experiences that personalize learning, and comes from a trusted partner with educational expertise and a deep commitment to helping students and instructors achieve their goals. Improve Critical Thinking – APS Reader, Current Directions in Social Psychology and a new persona
